Founded by More Associates Director Luke Nicholson, Kept is a new movement celebrating the “stuff” that can be kept in the world, stuff that isn’t rubbish. “Together we will help the people who still design and sell rubbish to embrace the change”, he explains.
Of course, we are in the throes of a worldwide recession, and we also face the urgent global crisis of climate change. Most of the new materials we take out of the ground to drive our economy are rubbish just one month later. This makes a huge contribution to both problems. If we’re going to ’spend our way out’, we shouldn’t be buying products that are designed to go into landfill.
Most of the stuff we can buy today is rubbish, and it was designed to be rubbish. Literally. Now, that’s not easy for us to say; we invented some of it, designed some of it, photographed it, advertised it, wrote about it, composed music for it and in the end we went out and bought it. Kept has been started as a way to make things better. Companies have to make products and services that meet our needs without extracting virgin materials from the ground, and without creating systems that routinely bury products that still have life in them. This will help them – by using fewer materials and less energy in clever ways, they can actually become more financially successful.
Kept represents anyone who wants to have great stuff in their lives, and who wants stuff to be better. Kept will be working with companies who care about the stuff they make, and wouldn’t want it to do harm. And will help government to understand what they can do (or not do) to bring about the improvements we all want.
To get involved, Kept is asking you to tell your stories and share what “things” you value and cherish. Submit your stories about the things you have kept, big or small, by visiting www.kept.it or if you use twitter just add #kept to your tweet!
You can follow the project news @keptintheloop and please join the project the Kept Facebook Group where we will be raising questions and sharing news, insights and debate.
Filed under: On Community, On Culture, On Education, On Sustainability , Design, Kept, Luke Nicholson, products, rubbish, stuff, Sustainable, things don't have to be rubbish, Waste
