“I wish I could report that it [graphic design] was doing its bit. Trouble is, tap “sustainable graphic design” into Google and you get a thousand suggested links. But, tap “Helvetica Movie” in, and guess what, you get fifteen thousand. So in cyberspace at least, that makes people 15 times as interested in a move about typeface than how to design responsibly. Great.”
- Johnson Banks [04.10.07], Thought of the Day: Leaching it of any Meaning.
Filed under: On Culture, On Graphic Design, On People, On Research, On Social Design, On Sustainability, On Typography , Design, google search, Graphic Design, helvetica, helvetica movie, johnson banks, sustainable graphic design
I’m not convinced that counting suggested links on google is a good indicator of interest in sustainable graphic design. I reckon a thousand links is fantastic, and if half, or even a quarter of those links led you to information of real value, then we really are moving forward.
In any case, sooner or later it won’t be something to be interested in, but a necessary consideration for designing appropriate solutions. Like knowing how to mix cmyk colours.
Now where’s that Helvetica movie..