[In response to Ellen Lupton's (2007) AIGA feature: What is Success?].
Having recently immersed myself into Oliver James’ book Affluenza, this is a wonderfully topical discussion, which I have also been discussing with colleagues and students. Affluenza (which at most criticizes and abruptly awakens its readers to a money-grabbing, consumer “must-have” society), ultimately questions if success can be gained in any competitive industry and within any consumer-focused society. For example: Can a single ambition ever be experienced? As one success, ambition or goal is reached another one is created, superceding its previous. Therefore, I agree that a consistent “raising of the bar” (Jared Lantzman, AIGA response), certainly plays a part of being a “successful” designer. Why this is the case, however, is an entirely different discussion.
Success is subjective to personal ambition and at its core is defined by each individual. The problem I see however, is that success is taught initially by a grading matrix and later by an overly powerful “celebrity” culture. I believe being a successful Designer entails the creative ability to evolve and grow at the same pace that the industry does, yet whilst remaining unique in ones own ability and passion. Read the rest of this entry »
Filed under: On Culture, On Graphic Design, Affluenza, AIGA, creative, Ellen Lupton, Graphic Design, Impact, Success