Kate Andrews

Design for Social Impact

Cultural Generalism

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From an essay by Lorraine Wild, ‘That Was Then, and This Is Now: But What Is Next?’ from: Looking Closer Four: Critical Writings on Graphic Design, comes an interesting discussing from Assistant Professor in Graphic Design, Todd Roeth.

Designers need a lot of common sense. In short, effective graphic designers need to be able to be sensible and conscious of different viewpoints, and different styles of language (verbal and non-verbal) within their culture and the types of mindsets that speak them. Furthermore, graphic designers then need to draw from their body of knowledge and experience, and employ it to cleverly, shrewdly, and creatively solve the problems graphic designers are challenged to confront. And that common sense is free to all who have the passion – or at least, the wherewithal – to seek it, but priceless when obtained.

Image spotted by SwissMiss FFFound, via Michael Surtees at Design Notes.

Filed under: On Education, On Graphic Design , , , , , , , , ,

One Response

  1. Rich Lyons says:

    So true. Annoyed I did not spot this actually, as I read a fair bit of that book for my dissertation and that quote would have sealed a pretty good point!

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"Ambitious, creative and a natural networker. Kate has her talented hands in many opportunities, which reflected in her ability to create innovative designs for multiple industries and platforms. Her quest to analyze, break apart and reinvent design and creativity manifests in her theories, philosophies and design values. Always nudging the boundaries of what could be possible, Kate is a great asset to an organization that is willing to offer creative freedom and take the challenge to be pushed to new spaces."
- Kyle Hermans - Principal, Insight Led Innovation, SynecticsWorld".

"Kate is: dedicated to THE cause as much as anybody I know, enthusiatic, determined, passionate, generous, very well-informed, serious, often very busy, knows nearly everybody, and is a lot of fun. If there’s anything, an event, enterprise or whatever, where the words ’social’ and ‘design’ are brought together she’s (nearly) always there be it as a collaborator, an observer or both! I think OUR future needs more people like her, so she’s definitely one to keep an eye on, then again, if what YOU do is ‘helping THE cause’ the chances are she may already have her eye on you.”
- Derek Stewart, Metalli Lindberg.

“Kate is super-motivated, full of creative energy and brings a real passion and creative flair to everything that she does. Her creativity and leadership skills have been a real asset to Inhabitat - whether finding amazing stories to write up for the site, organizing a team of UK editors to blow out a design conference or putting together a great website in a day, Kate's style and dedication will be an asset to any organization she works with.”
- Jill Fehrenbacher, Inhabitat.com

“Kate is one of those people you meet briefly and then all of a sudden she is helping in all sorts of ways that you hadn't even thought of and making huge strides on your behalf without ever expecting much in return. Whether it's getting support for a project, media attention or simply her unbound enthusiasm for anything with a worthwhile aim and the ability to make sure it happens.”
- Ian Crawford, Project H Design

“Kate's contribution to the discussion on design and sustainability is impressive.”
- Jody Boehnert, EcoLabs

“Kate Andrews is a significant voice of DESIGN 21: Social Design Network, serving as tremendous inspiration to our online community! We're lucky to have her so active in our social design world. She's clearly full of passion and doing great things, on and offline. Keep up the strong work, Kate!”
- Marissa Feinberg, Design21

“With over 250 posts under her belt, Kate has been by far the most active Design21’s writer. Her passion and commitment certainly represents an extraordinary contribution to social and sustainable design disciplines.”
- Gustavo Machado, Design Educator

“Kate is an enabler within the design industry, with her finger on the pulse of creative community. With a critical, considered and dynamic understanding of issues, trends and their global impact, Kate is an up and coming force in design thinking.”
- Daniel Siden, Haberdasherylondon

“Kate is a highly skilled and passionate designer with an enormous amount of energy and enthusiasm for her profession. Whilst working at Synectics, Kate delivered high quality design work for my project and showed great interest in the field of innovation consultancy.”
- Nick Mallett, Consultant, Synectics

“I very much enjoy working with Kate. She is reliable and hardworking and unfailingly pleasant. Her passion and drive is inspiring and her writing adds a lot of value to our site.”
- Johanna Lenander, Design Sessions

“Kate was an integral part of the team with a genuine thirst and passion for creativity which I found undeniably refreshing. She was highly motivated and learned quickly. Her skills developed during the time she spent at The Sunday Times. I would find it a joy to work with her on future projects.”
- Jo Mizen, Art Director, Sunday Times Magazine

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