December 21, 2007 • 3:22 am
Set up by BioRegional, The Laundry is a London based recycling scheme, designed by Sustainable Design Practice More Associates. The Laundry is aimed at small businesses, who were not being well served by the paper-recycling market. More Associates identified it was crucial to avoid the ‘worthy’ and ‘green’ feeling of so many eco-enterprises, and decided on a humourous, young, and business-driven identity for them which would appeal to their target audience. Outputs included promotional sack-flyers, kerbside sacks, stickers and livery for recycling trucks, as well as consultancy on naming and brand strategy. Read the rest of this entry »
Filed under: On Graphic Design, On Society
The World Environment Center’s (WEC) Twenty-Fourth Annual Gold Medal for International Corporate Achievement in Sustainable Development has been awarded to Marks & Spencer for linking sustainability extensively with its supply chain, operations, and customers. Marks & Spencer’s signature contribution, known as “Plan A”, was cited by the independent international Gold Medal Jury as an extraordinary and successful model of sustainability practice. Plan A is a magnificent commitment from such a large UK retailer.
Following the success of their 2005, “Look behind the label” campaign, leading UK retailer, Marks and Spencer launched a £200m ethical campaign in 2006, entitled Plan A. The 100-point, five year sustainable development program, covers all aspects of Marks & Spencer’s business. Through it, the UK retailer aims to become carbon neutral and send no waste to landfill from its own operations; extend sustainable sourcing; set new standards in ethical trading and help its customers and employees live a healthier lifestyle. Read the rest of this entry »
Filed under: On Society, On Sustainability , Corporate Achievement, Corporate Social Responsibility, CSR, Ethical Trading, Marks and Spencers, Plan A, sustainability, UK, WEC
